is an excellent example of how vertical bagging can help reduce packaging and reduce packaging costs:
Article from "www.Lastampa.it"
The Sainsbury's stores in London selling cereals in plastic bags. E 'tendency to save on packaging: prices reduction will reduce global pollution and the amount of waste to be disposed
MATTIA BAGNOLI
LONDON
Care goodbye old cereal boxes. To take a deep breath and give the story a symbol of Anglo-Saxon food is the supermarket giant Sainsbury's. That after a year of pilot tests, with the abacus accounts, market research to see if there is a risk facing the customer (to replace the British impressed more traditional double sink with mixer tap, that gay marriage) has decided to give the green revolution.
From December Cereals model "classic" Sainsbury's is only found in the envelope: the ecology asks. And customers agree. Not to mention the cost of distribution will fall. So everyone is happy. So much so that, over time, the whole range of cereals products from the supermarket giant, with the exception of those cookie, which otherwise would break lose the rectangular container.
"So you lose a ' icon of British breakfast - explains Stuart Lendrum, head of the packaging of Sainsbury's - but that will spare cardboard, spaces, and will reduce our consumption of carbon dioxide. " In supermarkets every little detail has a large spill: Customers will use fewer plastic bags because the volume occupied by the grains will be reduced. And the fuel consumption of trucks will drop because you can load more product per trip. Not to mention that when it comes the only traditional line, the savings will amount to more than 165 tons per year. Advantages that have led Sainsbury's to take chances. "The response from our customers at the novelty of the line Rice Pops, sold for over a year in one plastic bag, was very good - said Lendrum - so we decided to proceed with other products.
Sainsbury's is trying to convince other major brands of cereal producers - one out of all the Kellogg's - to follow suit. But it is a failed attempts. The U.S. giant has no intention, at least in the near future, leaving the famous box with the rooster. "Our study - told the Times a spokesman for the company - show that the flakes suffer damage if there is no protection of cardboard. In addition, our boxes and envelopes available mitigation is entirely recyclable. If you only use the bag to pack the grains have to use a thicker plastic, more difficult to dispose of. " And since each day the British consume 2.8 million bowls of Kellogg's Corn Flakes is not numbers recently.
is not the first time Sainsbury's decided to make a choice 'unilateral' the milk has been evicted from plastic bags to end up in thin envelopes. "Eliminating the cereal boxes - concludes Lendrum - will help us cut through the packaging of one third by 2015."
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